I’ve been asked a lot of times to provide assistance for websites.

It’s always a vague “I need help”.

Nothing specific, just it needs to be better.

So here’s a list of homework questions I can link.

Do you have an existing one?

Where is it hosted?

Where is your domain registered?

Where is the networking configured?

What does it need to do exactly?

Are you trying to sell something?

If yes, is it digital or physical?

If it’s physical, how is inventory and shipping managed?

Do you have a payment processor?

Are you capturing metrics?

Who is the target audience?

How is it getting discovered?

How is it getting distributed?

Is there an email list signup?

If there is content, where is it stored?

Who’s writing it?

Who’s writing the marketing copy?

What’s the financial budget?

What’s the operations budget?

Notice how we haven’t even talked about code yet.

This is why we have Product People at work.